AI Chatbot Adoption in SMEs for Sustainable Manufacturing Supply Chain Performance: A Mediational Research in an Emerging Country
نویسندگان
چکیده
AI chatbots (AICs) have the potential to increase sustainability of a manufacturing supply chain (SC) through sales engagement and customer accomplish various activities related logistics SC in real time. Industry 4.0 (I4.0) has opened up several opportunities with internet-based technologies, along challenges for small medium enterprises (SMEs). SMEs are beginning adopt such technologies their competitive advantages required chain. AICs may help accomplishing visibility (SCV) enhance sustainable performance (SSCP). Innovation capability (IC) is also due disruptive being adopted by SMEs. The present research investigates role SCV IC, which lead SSCP, employing structural equation modeling (SEM). An empirical study based on dynamic (DC) theory was carried out using 246 responses, later Smart PLS-4.0 used SEM. analysis revealed that positively influence IC support SSCP. partially mediate relationship between adoption
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su151813743